What is inside

• The Fight, Start to Finish. The case in order, quoting the emails: the opposition, the answer, the seven terms, the withdrawal and the dismissal with prejudice.
• How to read an opponent's portfolio and see how strong it really is before you answer a word.
• What a deadline really costs, and how to answer a Notice of Opposition on time even after a notice of default.
• Counterclaims and petitions to cancel, including fraud and abandonment, and the Great Concepts v. Chutter standard for maintenance filings.
• Discovery and proof when the other side has more lawyers than you have employees.
• Federal court, allies and public attention. When to fight, and when not to.
• Eight email exhibits, typeset and highlighted. Templates you can adapt. A 47-term glossary. More than 400 footnotes to the statute, the rules and the cases, current as of October 29, 2026.
• Nine short essays between the chapters on what a name is for, what a fight costs, and what to do when you are stuck.

Who it is for

Small business owners who just got a letter. Founders choosing a name. Lawyers who want a client's-eye view of a Board proceeding. Reporters and analysts covering Take-Two. Anyone who has wondered what happens when you say no to a company that pleads thirty marks.

About the author

Carl B. BrockFounder of BrockStar Media Corp, Rocky Mount, North Carolina. He answered Take-Two's opposition himself and wrote every filing after it.

This book is not legal advice; every case turns on its own record. Rules and fees are current as of October 29, 2026.